Limited editions, special editions and variants of these terms fall under the category manufactured collectables. These are used as marketing incentives for different types of products. These terms were initially used to market products that are related to the arts, such as books, prints, recorded music, films, and movies. However, they can now be used to market cars, fine wines, and other collectables. Extra material is usually included in special editions. A limited edition may have a lower production number, but the quantity could be excessive.
To increase sales, retailers and manufacturers have used collectables in many ways. There are many uses for licensed collectables. These include images, characters, logos and icons from literature, radio, television, and videos. Advertising, brandnames and collectibles based on characters are a large part of licensing. Also, collectables can be used in retail in the form prizes. This is a package that contains items of nominal worth and is included in the retail product's price at no additional cost. Premiums also include coupons, boxtops and proofs of purchase. As souvenirs, collectables play an important role in tourism. Memorabilia, another important area of collecting, is also big business. This includes memorabilia related to individuals, groups, events, media and people. Also, includes memorabilia from historical media and entertainment events. These collectables were meant to be thrown aside but were saved by fans who then made them into valuable items and were accumulated by collectors. Due to the incredible rise in digital collectibles sales, collectors are now a very large market. The market size for collectibles in 2020 was $372 billion according to the Collectibles Marketing Report. This market has huge potential, with a Total Attached Market (TAM), estimated at $440 Billion in 2020. The digital collectibles market will provide a new revenue stream to actors and musicians. NFT will grow as an advanced and more widely distributed market.
